Reviews… They’ve made us proud, they’ve made us lose sleep. When we opened Exit South in 2014, reviews helped us get our name out there and eventually gave all escape rooms in the greater Charlotte area a fantastic marketing tool.

But reviews come with some challenges. We’ve received praise and words that warmed our hearts and constructive feedback that made us grow. Unfortunately, we’ve also had customers threaten to “blast us” on social media.

Bottom line is that reviews and social media play a great role in the growth of any business. But what happens when the system gets taken advantage of? Case in point: a fake restaurant in London that was ranked #1 on TripAdvisor. The only problem was that the restaurant didn’t exist… Not kidding! Read the full story here.